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Keywords: Sweden
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Journal Articles
Entrepreneurial marketing and born global internationalisation in China
Available to Purchase
Qualitative Market Research: An International Journal (2018) 21 (2): 202–231.
Published: 09 April 2018
... 06 2017 20 09 2017 06 11 2017 10 11 2017 10 11 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only China Sweden Networks Entrepreneurial marketing Born globals However, some researchers have criticised...
Journal Articles
Service marketing control as practice: a case study
Available to Purchase
Qualitative Market Research: An International Journal (2011) 14 (4): 374–390.
Published: 06 September 2011
... Foucauldian organization theory Customer orientation Sweden In her seminal article that contributed significantly to open up a space for service marketing research Shostack (1977, p. 73, emphasis added) argued that: […] service industries have been slow to integrate marketing...
