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Keywords: TAM
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (4): 408–427.
Published: 05 June 2023
... the MAXQDA 2020. Findings The study emphasizes upon challenges faced by start-ups, crisis management of start-ups and the relevance of technology-based start-ups during challenging times. This research provides a qualitative framework to establish the role of the technology acceptance model (TAM) towards...
