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Keywords: Tangible and intangible assets
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (5): 609–637.
Published: 11 November 2019
... interviews were conducted with UK small and medium sized enterprise (SMEs) managers and entrepreneurs to identify six sub-capabilities that form marketing capability. The authors further validated the relationship between marketing sub-capabilities and its antecedent tangible and intangible assets...
