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Keywords: Text mining
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (2): 161–179.
Published: 08 April 2019
... the stages underlying the social media analytics process and tests the framework in three important and interconnected areas: social media (Twitter), new product adoption (iWatch and Google Glass) and social media analytic techniques (text mining and sentiment analysis). Design/methodology/approach Based...
