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Keywords: Thematic analysis,
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 452–473.
Published: 11 April 2025
... as a fundamental factor in their acceptance and integration. Design/methodology/approach This study combines manual and automated thematic analysis to understand public sentiment by analyzing 45,844 YouTube comments. The comments are collected from the top five nonsponsored English-language YouTube videos...
