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Keywords: Themed restaurants
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 353–374.
Published: 11 June 2018
...Nilanjana Sinha; Himadri Roy Chaudhuri; Jie G. Fowler; Sitanath Mazumdar Purpose This paper aims to explore authenticity as a multidimensional construct from both consumer and service provider perspectives in the context of culturally themed restaurants in Kolkata, India. Design/methodology...
