Keywords: Theoretical contribution
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Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (1): 115–121.
Published: 11 January 2016
... that promote drunk-driving”. Claiming that the literature is incommensurable (“there is debate about […] ”) only makes sense if you can advance or resolve the debate in a significant way. Taking a side is rarely considered a theoretical contribution. Research question: To leave no room for doubt...

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