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Keywords: Time dimension
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Journal Articles
Time in corporate images: introducing image heritage and image‐in‐use
Available to Purchase
Qualitative Market Research: An International Journal (2013) 16 (2): 197–213.
Published: 29 March 2013
...‐in‐use Consumer behaviour Corporate image Branding strategy Time dimension In other words, individuals may in practice be subconsciously viewing the world about them through a long outdated prism, and allowing past images to influence the way in which they interpret present experiences...
