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Keywords: Tourism industry
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Journal Articles
Qualitative Market Research: An International Journal (2013) 16 (2): 126–149.
Published: 29 March 2013
..., however, the tourist becomes a consumer of place or culture as well as a purchaser of a tourism product. Therefore, the importance of experiencing a place must be recognized (Page and Connell, 2006). Indeed, from a destination marketer's or the tourism industry's perspective, the tourist...
