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Keywords: Toys
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (2): 319–336.
Published: 16 March 2022
... the understanding of the online collecting community for vintage toys on YouTube. The study analyzed more than 40,000 comments from 9,028 users. Data were then analyzed, codified and grouped to determine the coexistence of collecting and nostalgia within the community. Findings Nostalgia influences collecting...
Journal Articles
Qualitative Market Research: An International Journal (2005) 8 (4): 385–398.
Published: 01 December 2005
... study of the toy industry, this paper examines the moral issues of “care” and “vulnerability” and evaluates toy company practice. Design/methodology/approach The paper builds upon Ross' proposed prima facie duties of benevolence, fidelity, and nonmaleficence (1938), which it argued...
