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Keywords: Transformation model
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (2): 188–205.
Published: 30 March 2012
...Jeanine Schreurs; Pim Martens; Gerjo Kok Purpose The purpose of this paper is to present and discuss the Transformation Model Living with Less, for possible use in consumer behavior research and marketing research. Design/methodology/approach The model resulted from the phenomenological field...
