...Kypros Zantis Purpose Live-streaming commerce reshapes buyer–seller relationships, yet the relational mechanisms underpinning these dynamics remain undertheorized. Drawing on commitment–trust theory ( CTT ), the purpose of this study is to investigate how live shopping marketplace design...

...Amjad H. Al-Amad; Sa’ad Ali; Hadeel B. Al-Haddad Purpose This study aims to examine salespeople’s perspectives on the value of corporate heritage to relationship selling and the issue of trust in personal selling situations in the context of emerging markets. Design/methodology/approach...

... proposes a conceptual framework incorporating the uncertainties/risks associated with MPS like perceived technology uncertainty (PTU), perceived regulatory uncertainty (PRU), perceived service intangibility (PSI) and perceived information asymmetry (PIA), along with the benefits of using MPS such as trust...

...Christopher A. Nelson; Annie Peng Cui; Michael F. Walsh Purpose Building on prior trust repair research, this study aims to develop a more robust theoretical framework that describes trust repair strategies used by salespeople following a breach of trust. Design/methodology/approach To achieve...

... Marketing management capability Tangible and intangible assets Corporate reputation Trust The resource-based view has recently re-emerged as a counterpoint to market structure analyses of competitive strategy (Rumelt, 1994). In the resource-based view, a firm is understood to be a bundle...

...Anthony Richard Grace; Lorelle Frazer; Scott K. Weaven; Rajiv P Dant Purpose – The purpose of this research is to identify the critical determinants of a franchisee’s trust in their franchisor. Design/methodology/approach – A qualitative approach was used, and 30 interviews were conducted...

...David Dowell; Troy Heffernan; Mark Morrison Purpose Trust is known to have three dimensions: ability/competence, integrity/contractual and benevolence/goodwill. Yet what develops these three dimensions of trust is relatively unknown, particularly at the different stages of the relationship...

... retailing categories: assortment planning, product promotion, sourcing issues, and supply chain issues, and analyzed under four theoretical themes: opportunism, trust, long‐term orientation and power‐dependence. Practical implications Organized retailing is a new phenomenon in China and India...

...Hamida Skandrani; Abdelfattah Triki; Boudour Baratli Purpose This study aims to understand trust meanings, determinants and manifestations in supply chains (SCs) operating in an emerging market context. It also aims to improve our knowledge about the role of trust and the mechanisms by which...

... consumers buy OF by exploring consumers' motivations and decision‐making process, and digging into consumers' trust orientations with regards to OF. Design/methodology/approach In‐depth interviews are conducted and data collected are analyzed using content analysis. Findings Results indicate...

...Kyösti Pennanen; Tarja Tiainen; Harri T. Luomala Purpose The purpose of this paper is to develop a value‐based framework for the consumer e‐trust building process. Design/methodology/approach The data collection procedure consisted of two steps. The first was a brief questionnaire measuring...

...Charles Dennis; Lisa Harris; Angela Ayios; Lisa Harris Purpose The aim of this paper is to investigate whether technological developments can be used in call centre environments to build trust and hence lasting customer relationships beyond the usual focus on efficiency gains through automation...

...Troy Heffernan Given the increase in the globalisation of the world's economies, the importance of building successful cross‐cultural business to business partnerships is emerging as a critical strategy for organisations to consider. For these forms of relationships trust has been identified...

... management systems. As a result, supermarkets’ e‐business systems have established new competitive processes in the UK food‐processing and retailing industry and are an example of consumer‐driven innovation networks. The informant‐based qualitative approach also revealed that trust‐based transacting...