...: Interviews Relationship Franchising Trustworthiness Trust Agency The literature review for this paper is structured as follows: first, the key concepts are defined and discussed, beginning with business-format franchising, followed by a condensed review of the literature on trust...

... The interpretive findings demonstrate that with help of body and spirit research can move towards indigenous findings of the research site that can be put into action to improve the life of those studied. Two new quality criteria are established to trustworthiness namely indigenousness and action orientation...