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Keywords: Turkey
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (2): 103–132.
Published: 28 February 2023
... Islam Morocco Turkey “At mid-morning, the path, with its multicoloured, interwoven threads, resembles a cheerful weaver’s loom, but, by the end of the day, the threads seem like a vast spider web”. Fliche and Pénicaud (2020 , p. 265) In the last few decades, pilgrimage studies have...
Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (3): 381–406.
Published: 06 February 2020
... in a single setting; with a convenience sample of consumers living in Izmir, Turkey. Certain age and education levels were considered desirable as main criteria for selection. Practical implications The study identifies consumer concerns on the NA format and content; and provides suggestions...
Journal Articles
Qualitative Market Research: An International Journal (2011) 14 (3): 274–288.
Published: 14 June 2011
..., namely their web sites, in Turkey. The fast growth of technology has made the internet a worldwide service, leading researchers to study “culturally sensitive” web sites (Fletcher, 2006 ; Faiola and Matei, 2006). But these studies assessed web sites mainly from China, the USA and Europe, which...
