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Keywords: Uncertainty
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Journal Articles
Qualitative Market Research: An International Journal (2001) 4 (2): 88–99.
Published: 01 June 2001
... why alliances form and why they take the form they do. Based upon case based methodology this research argues that the formation of strategic alliances is a due to firms seeking out new market opportunities under conditions of increased uncertainty and competition. We integrate resource dependence...
