... Grounded theory Retail Shopping Women United States of America Consumer behaviour Social interaction Competition is a prevalent aspect of life. Shopping and other consumer behaviors are no exception. Evidence from Black Friday (the kickoff to Christmas shopping in the USA), Boxing Day...

... Limited 2013 Branded underwear Consumer decision making Involvement Product choice Consumer behaviour United States of America Men's underwear is currently a rapidly growing product category in the apparel marketplace, a growth that reflects both innovative design and technology...

... of advertising and popularity of online social networks create great opportunities for the targeted advertising and niche marketing. © Emerald Group Publishing Limited 2012 United States of America Internet Advertising Social networks Consumer behaviour Students Online social networks...

... (Paddison and Calderwood, 2007). They are also seen as being more important than the church, pub, and police station (Mackay and Laing, 1982 ; Smith and Sparks, 1997). Institutional theory Decoupling Recoupling Rural retail Survival Legitimacy Scripts Retailers United States of America...

... ; Ebrahimi et al., 2005). © Emerald Group Publishing Limited 2010 Marketing Management research Qualitative research Publications United States of America Morrison (1964) found that the TAT scores sentence completion responses measuring nAch correlated significantly...

.../value Given the unique challenges of operating a small independent business, this work provides suggestions for building networks that generate collaboration as a marketing strategy. © Emerald Group Publishing Limited 2010 Networking Retailing Communities Marketing strategy United States...

... enterprises Social capital Community behaviour United States of America Small businesses in the USA often operate in less than benign environmental conditions. Since, the early 1980s, significant changes have occurred in communities across the USA, including continued suburbanization...

.... Because the target audience associates advertisements with words, each ad is a kind of text with embedded meaning. As a text, it is a product of simultaneous and successive choices in meaning (Halliday 1978, p. 125). © Emerald Group Publishing Limited 2005 Advertising United States...

... full market pressure, the requirement of sustainable direct financial profitability. This is neither a hobby for them nor are they around to fulfil (soft) economic‐policy‐related missions. © Emerald Group Publishing Limited 2004 Venture capital Entrepreneurs Finland United States...