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Keywords: Unorganized sector
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (5): 685–704.
Published: 18 March 2024
... Emerald Publishing Limited Licensed re-use rights only Consumer embarrassment Unorganized sector Traditional retail Sociocultural norms India Embarrassment is an unpleasant, omnipresent emotion consumers experience in various situations (Krishna et al., 2019). The events...
