...Obinna Alo; Olasumbo Wright; Mohsin Abdur Rehman; Ahmad Arslan; Jyoti Choudrie; Paula Danby Purpose This study aims to examine the user experience of voice assistants (VAs) in different retailing contexts by highlighting factors that impact the effectiveness of voice commerce services. Design...

...Diana Gavilan; Gema Martinez-Navarro Purpose This paper aims to provide a holistic understanding of the user experience of push notifications, and the challenge brands face in managing them effectively. Design/methodology/approach A grounded theory (GT) approach was chosen to analyze...