... as resourceful, competent and prominent. Practical implications This study shows that it is critical for companies to inform consumers about the specific features that resulted in a given product receiving a design award, as well as to provide information about the PDA itself. Originality/value...

... of the pop-up activities in urban space. Findings The authors identify four ways in which the pop-up concept can be valorised – pop-up stores and experiences, pop-up agglomerations, pop-up service facilities and pop-up space brokerage services. Originality/value Adopting a critical perspective...

... through a re-evaluation of relevant CSR activities, potentially leveraging on a loyal public, which has completely interiorised CB values and can act as brand ambassadors. Originality/value The paper is one of the first attempts to study the nexus between CSR and CB in digitally empowering contexts...

... and to provide a definition of contemporary product fetishism. Findings The results show that fetishism appears as fragmented and unstable magical beliefs toward products related to a need to cope with uncertain and important aspirational situations. Originality/value The paper provides...

...Ron Fisher; Mark Francis; Andrew Thomas; Kevin Burgess; Katherine Mutter Purpose The purpose of this paper is to consider value as individual and experiential, based on the relationships between conceptions of value, rather than attempting to identify a common factor. The authors use the term...

...Katherine Annette Burnsed; Nancy J. Hodges Purpose – The purpose of this study was to analyze the role of consumer perceived value relative to home furnishing case good (i.e. furniture made of wood and not upholstered) consumption choices. Design/methodology/approach – A qualitative...

...Hans Ruediger Kaufmann; Demetris Vrontis; Alkis Thrassou; Hela Chebbi; Dorra Yahiaoui Purpose The purpose of the research is to utilize and expand on existing knowledge on organizational value‐based innovativeness, towards the development of the “strategic reflexivity” concept, for businesses...

... to earlier, on the one hand taking the market as the point of reference and, on the other, going down to firm level, and using either the competitive nucleus (Porter, 1980), or the value chain (Porter, 1985) as the analytical tool. Beginning with the latter, the value chain is translated from a real...

...Malcolm Robert Victor Goodman Offers a positive example of how small firms can benefit from low cost qualitative market research techniques to determine achievable advantageous marketing strategies. The issue of identifying “customer perceived value” was chosen as the prime focus. The experimental...

... with quality function deployment (QFD), value engineering, and a value graph. The focus of integrating market research data with QFD previously had been to develop analysis results ‐ customer importance ratings (CIRs) and technical importance ratings (TIRs). The focus of integrating the QFD analysis (TIRs...