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Keywords: Value co-creation
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Journal Articles
Qualitative Market Research: An International Journal (2026) 29 (1): 100–130.
Published: 31 December 2025
... conducted with a total of 33 PLB consumers. Originality/value This study is among the first to qualitatively examine how retailers’ sustainability and alignment with UN SDG12 and SDG8 influence customer engagement and value co-creation in the PLB context. Unlike previous research that treated...
Includes: Supplementary data
Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 614–624.
Published: 29 August 2022
... and possibilities of leveraging the theoretical underpinnings of value co-creation, from the viewpoint of value-in-experience. Findings The concept of choreography opens up a way to read knowledge as movement. It enables a way to elaborate on both the phenomenological and non-representational aspects of co...
