Keywords: Value-action gap
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Journal Articles

The impact of transaction framing: exploring barriers to participation in the online second-hand economy for casual e-commerce consumers

Maksym Kolomoiets
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2025) 28 (3): 528–544.
https://doi.org/10.1108/QMR-06-2024-0099
Published: 15 April 2025
...Maksym Kolomoiets Purpose Ensuring consumer participation in circular markets and breaking the value-action gap are part of the sustainable consumption research agenda. This paper aims to uncover the barriers to entering the second-hand economy and measures taken to overcome those barriers...
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