...Melvin Prince; Michael Basil Purpose This review aims to examine how photography and video have been used in a variety of fields. Design/methodology/approach The paper examines how these visual methods have and can be used in marketing. Findings Photography and video have important...

... tools for opportunity identification. © Emerald Group Publishing Limited 2010 Innovation Video Consumer behaviour Marketing opportunities Video footage to support the content of this article is available at: www.emeraldinsight.com/qmr‐media To grow and survive...

.... Design/methodology/approach The paper employs video‐ethnography involving the following steps: development of a typology of consumer archetypes based on a priori theory, screening for and identifying informants to exemplify each archetype, filming interviews in and around their homes, developing...

... now. Everything is double‐checked. Everything is ready. © Emerald Group Publishing Limited 2010 Creative writing Video Ethnography Consumer behaviour Video footage to support the content of this article is available at: www.emeraldinsight.com/qmr‐media The aim...

...Jim Blythe; Ruth Rettie; Sarah Pearson; Patrick Barwise Purpose The purpose of this paper is to understand the use of the personal video recorder (PVR) in the home and the impact on TV advertising exposure. Design/methodology/approach A video ethnographic study of 22 participants in eight...

... analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self‐made videos...