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Keywords: Virtual communities
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Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (4): 410–440.
Published: 02 September 2014
... findings on word-of-mouth on the Internet (word-of-mouse) to demonstrate that communication among virtual community (VC) members can influence the image formation process, such that positive word-of-mouse has a positive effect on corporate image. © Emerald Group Publishing Limited 2014 Social...
