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Keywords: Virtual conversational agents
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Journal Articles
Qualitative Market Research: An International Journal 1–22.
Published: 15 June 2026
...Luigi Monsurrò; Ilaria Querci; Silvia Grappi; Simona Romani; Giacomo Gistri Purpose Current marketing literature claims that consumers can establish relationships with virtual conversational agents (VCAs) that can be referred to as interpersonal ones. Despite the risks that these relationships can...

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