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Keywords: Virtual gift
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (1): 37–57.
Published: 19 October 2022
... viewer engagement through the social exchanges in digital live streaming communities. Traditional viewers engaged with a single-dimensional focal object, but nowadays, viewers interact with multidimensional and multiobjects through the social exchanges (e.g. virtual gifts, emotional supports) in live...
