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Keywords: Virtual reality
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (2): 209–233.
Published: 25 July 2024
...Sabita Dutta; Saumya Dixit; Arpita Khare Purpose Understanding tourist experiences with virtual reality (VR) products is essential for firms using VR for tourism marketing, particularly in developing countries where customers do not have access to personal VR devices or gadgets. This study aims...
