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Keywords: Visual data
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (1): 82–96.
Published: 18 May 2020
... stick complement and stimulate traditional methods of qualitative investigation. Originality/value The paper contributes to the debate about the challenges in using visual methods and how the selfie technique can be used, the photographs shared and visual data incorporated as part of the research...

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