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Keywords: Visual identity
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Journal Articles
Conceptualizing corporate identity in a dynamic environment
Available to Purchase
Qualitative Market Research: An International Journal (2021) 24 (2): 113–142.
Published: 06 February 2020
... areas. Findings The study identifies the following six key dimensions of CI in the UK industry: communication, visual identity, behavior, organizational culture, stakeholder management and founder value-based leadership. Research limitations/implications The focus on UK leading companies limits...
