... can be contacted at: sgana@univ-smb.fr 02 09 2016 12 02 2017 22 03 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Emotions Brand attachment Visual methods Mixed methods Collage Quality of responses Within...

...Laila Shin Rohani; May Aung; Khalil Rohani Purpose – The purpose of this study is to examine the use of visual research methods in the area of recent marketing and consumer research. Design/methodology/approach – Content analysis was used to investigate visual method in articles from...

... base camp in Nepal. © Emerald Group Publishing Limited 2013 Visual methods Projective methods Qualitative methods Asia Videography Netnography Research Research methods Market research We are most apt to immediately apprehend our environment visually. That we tend to privilege...