... and review products, compare prices, and finally, buy. Maria Teresa Cuomo can be contacted at: mcuomo@unisa.it 30 12 2017 07 08 2018 17 12 2018 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand community Web 2.0 Social...

...Hatem Bugshan; M. Nick Hajli; Xiaolin Lin; Mauricio Featherman; Ivan Cohen Purpose – The purpose of this paper is to explore in depth how Web 2.0 (focusing on social media) contributes to create a better communication channel to provide information, support and assistance to patients. Social...

... the area of social media. This paper also provides a rich and vivid understanding of why consumers use social media. © Emerald Group Publishing Limited 2013 Social media Web 2.0 Consumer generated media Uses and gratifications theory Uses of social media Exploratory study Qualitative study...