... interactions, SPT is useful to shed light on how a medium (e.g. social media), a technology (e.g. Web 2.0 technologies and infrastructures) or a social-virtual environment (e.g. social commerce brand communities) could affect social cognition, sharing behavior, interactions between a firm and among customers...

...Hatem Bugshan; M. Nick Hajli; Xiaolin Lin; Mauricio Featherman; Ivan Cohen Purpose – The purpose of this paper is to explore in depth how Web 2.0 (focusing on social media) contributes to create a better communication channel to provide information, support and assistance to patients. Social...

... of Web 2.0, and that allow the creation and exchange of user generated content” (Kaplan and Haenlein, 2010, p. 61). Social media includes a multitude of sources of online information that are created, circulated and used by consumers to educate one another about products, services, and brands available...