...Melvin Prince; Ramazan Nacar; Sebnem Burnaz Purpose This study aims to analyse the appropriateness of the information content and organization of multinational companies' (MNCs) web sites for Turkish local cultural values with the aim of supporting global brand management decisions. Design...

...Melvin Prince; Ágnes Hofmeister‐Tóth; Peter Nagy Purpose The purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the products of certain companies in Hungary. Design/methodology...