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Keywords: Weblog
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Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (1): 4–26.
Published: 11 January 2016
... of 1980s. Design/methodology/approach – The memory-based research materials were collected from 97 Finnish consumers within a two-day weblog session. The consumers were asked to describe personally meaningful packaging-related experiences and to submit a photograph of the relevant packages...
