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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (1): 156–176.
Published: 20 December 2023
... of luxury consumption (Wong and Ahuvia, 1998 ; Vigneron and Johnson , 1999, 2004 ; Shukla and Purani, 2012). Luxury brands e-shopping Interaction tools Personal and interpersonal luxury Website content Over the past twenty years or so, the place of digital in the realm of brands has...
