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Keywords: Westernization
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (4): 459–476.
Published: 14 September 2015
...Dr. Yuri Seo; Maria Kniazeva Purpose – The paper aims to understand how Eastern spiritual and Western secular traditions coexist in the US commercial marketplace and what lessons spiritual messages of Eastern wisdom offer Western consumers. Design/methodology/approach – The paper uses...
