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Keywords: Winter tourism
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (4): 385–403.
Published: 31 August 2012
... in order to improve their tourism product. The existing ski centers and destinations are crucial for the ongoing development of winter tourism in Greece. Design/methodology/approach The study is exploratory in nature and data were collected by carrying out semi‐structured in‐depth interviews with key...
