... . March , J. and Simon , H. (1958), Organizations , Wiley , New York, NY . Swales , J. and Najjar , H. (1987), “ The writing of research article introductions ”, Written Communication , Vol. 4 , pp. 175 ‐ 91 . Margaret K. Hogg is a Professor of Consumer...

... for communication about cosmetic surgery where consumers seem to rely heavily on word‐of‐mouth information (Nowak and Washburn, 1998, p. 52). © Emerald Group Publishing Limited 2005 Written communications Professional ethics Qualitative research Internet Data analysis The pictures showed...