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Keywords: fMRI
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Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (4): 343–372.
Published: 02 September 2014
...Mohamed M. Mostafa Purpose – The purpose of this paper is to review recent applications of functional magnetic resonance imaging (fMRI) and other neuroimaging techniques in marketing and advertising, and to present some methodological and statistical considerations that should be taken...
