Issues

Editorial – Theory building in marketing: rationalizing South Asian perspective

N.J. Dewasiri; Sudhir Rana; Muhammad Kashif
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Contamination by citations: references to predatory journals in the peer-reviewed marketing literature

Salim Moussa
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Trust and product as moderators in online shopping behavior: evidence from India

Felicita Davis; Manoj Britto Francis Gnanasekar; Satyanarayana Parayitam
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Discriminant analysis application to understand the usage of digital channels while buying a car

Rekha Dahiya; Dimpy Sachar
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Users' attitude and intention to use mobile financial services in Bangladesh: an empirical study

Md. Tanvir Alam Himel; Shahrin Ashraf; Tauhid Ahmed Bappy; Md Tanaz Abir; Md Khaled Morshed; Md. Nazmul Hossain
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Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Kazi Turin Rahman; Md. Zahir Uddin Arif
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