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The future of strategy is leadership

Abell D.F.Journal of Business Research, March 2006, Vol 59 No 3, Start page: 310, No of pages: 5

Purpose – To discuss the convergence of strategy and leadership. Design/methodology/approach – States that change is causing strategy and leadership to look increasingly alike. Examines the impact of continuing pressures to change and adapt, arguing that there is a need when planning and implementing strategy to consider both “today-for-today” and “today-for-tomorrow”. Identifies six tasks for strategic leadership emerging from this premise and discusses new ways of thinking associated with each. Findings – Points out that these six leadership tasks are interconnected and that new solutions for one imply changes elsewhere. Lists the six tasks as developing and implementing dual strategies; focusing on the concepts of vision, mission and distinctive company profile; seeking a fit between resources, future opportunity, leadership purpose and leadership opportunity; treating strategy as a “hinge” between the external world and the internal world of the firm; competing through business systems rather than businesses; and recognition of a growing decentralization of strategy-making and leadership, referred to as empowerment or programme management. Originality/value – Concludes that accelerating change increases the need to view strategy and leadership as two sides of the same coin.ISSN: 0148-2963Reference: 35AH131

Keywords: Corporate strategy, Leadership, Resource management

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