Keywords: Communication
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Journal Articles
Strategic Direction (2026) 42 (7): 17–18.
Published: 11 August 2026
... socially responsible they are towards their employees indicates how much they care about them. This signals to employees whether the organisation takes genuine interest in their wellbeing. This will also influence the lens through which they view any internal communications, especially those around CSR...
Journal Articles
Strategic Direction (2023) 39 (9): 13–14.
Published: 05 September 2023
... and places the articles in context. Findings Firms should ensure they have a mobile and adaptable crisis communication model, so that firms can adapt and recover sufficiently with future crises as seen with COVID-19. Originality/value The briefing saves busy executives, strategists and researchers...
Journal Articles
Strategic Direction (2023) 39 (5): 24–26.
Published: 11 April 2023
... and places the articles in context. Findings Through effective internal crisis communication, firms can find crises before they occur, manage them, and create competitive advantage following the crisis by finding opportunities. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic Direction (2019) 35 (12): 17–19.
Published: 31 October 2019
... and places the articles in context. Findings Organizations should utilize social media platforms like Twitter to communicate effectively with stakeholders impacted in the wake of a preventable corporate crisis. It is critical to deploy relevant communication strategies in order to repair relations...
Journal Articles
Strategic Direction (2018) 34 (6): 25–27.
Published: 10 July 2018
... and places the articles in context. Findings Putting strategy into action in manufacturing benefits from detailed planning but also needs effective communication strategies. The role of middle management is crucial. Originality/value The briefing saves busy executives, strategists and researchers...
Journal Articles
Strategic Direction (2016) 32 (3): 25–27.
Published: 14 March 2016
... and places the articles in context. Findings – Heightened consideration for informal communication is needed to aid the development of trust between management team (MT) members. Informal communication should be used in out-of-work settings to allow for a more honest level of communication about MT...
Journal Articles
Strategic Direction (2015) 31 (1): 1–2.
Published: 12 January 2015
...Mark Thomas Purpose – The purpose of this paper is to present how Mark Zuckerberg, a chief executive officer and the founder of the world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to send his more media savvy, Number 2...
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Strategic Direction (2013) 29 (9): 3–5.
Published: 16 August 2013
... appointed executives need to think through the message that they want to send and invest in its communication. Ferguson also recognised the importance of delegation through clear communication, using that communication to praise when appropriate. However, it takes self‐confidence and self‐belief...
Journal Articles
Strategic Direction (2012) 28 (6): 4–6.
Published: 13 April 2012
... in their communications. Somewhat predictably, a fair proportion of companies believe they are sufficiently transparent in how they relate to customers. Others are perhaps more candid about the unsuitability of their organizational culture. The key factor is that all firms must recognize that sincerity is crucial...
Journal Articles
Strategic Direction (2011) 27 (3): 22–24.
Published: 15 February 2011
... to how the company's more recalcitrant individuals were mollified, through “special communication,” would have been fascinating. Practical implications Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value...
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Strategic Direction (2010) 26 (4): 28–31.
Published: 23 March 2010
... the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2010 Brand awareness Brand management Brand equity Brands Consumer behavior Communication Competitive strategy Organizations Product development...
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Strategic Direction (2008) 24 (10): 3–5.
Published: 19 September 2008
.... As communication is likely to significantly increase over the next few years, people need to find ways now to reduce interruption levels. Kevan Hall provides helpful tips on how to do this. Originality/value This article provides practical and helpful advice on how to minimize constant interruptions...
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Strategic Direction (2008) 24 (7): 6–8.
Published: 23 May 2008
... it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2008 Corporate branding Stakeholder analysis Communication do not rush the process and allow plenty of time between conception and launch; do not forget that the change affects multiple stakeholders whose...
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Strategic Direction (2007) 23 (11): 3–4.
Published: 23 October 2007
... to improve it. Shakespeare can be the best help as we try to achieve this. There is no question that he sets the standard high, but equally there is no question that our current standards are set too low. Jargon, acronyms, complexity, failure to communicate meaning – these are all common in documents coming...
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Strategic Direction (2007) 23 (5): 24–27.
Published: 24 April 2007
... in small talk. And because people have taken the trouble to become friends first, the integration of skills and competencies evolves into a speedier and more natural process. Innovation Communication Corporate strategy Within a business environment characterized by fierce competition and rapid...
Journal Articles
Strategic Direction (2006) 22 (8): 26–29.
Published: 01 August 2006
... executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2006 Communication Business development Ask most CEOs what their biggest challenge...

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