... Emerald Group Publishing Limited 2015 Egypt Joint ventures Supermarkets Emerging markets Competition International strategy Fearful of an erosion of its market share at home, leading British supermarket business Sainsbury’s believed the strength of the brand was transferable to new...

... Purpose To present an alternative brand strategy for food retail using a different set of values to supermarket chains. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and recommendation. Findings...

... and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2012 Brand management Business strategy International trade Marketing Retailing Supermarkets Walmart International business Critics of globalization often suggest, understandably enough...

...L. Sparks Keywords: Business performance, Competitive strategy,Globalization, Supermarkets, United Kingdom © Emerald Group Publishing Limited 2011 --> Business performance Competitive strategy Globalization Supermarkets United Kingdom Article Type: Abstracts From...

...R. Gray © Emerald Group Publishing Limited 2011 --> Communications technology Electronic commerce Internet Internet marketing Marketing strategy Mobile communication systems Mobile telephones Organizations Retail trade Smartphones Strategic marketing Supermarkets United...

...R. Barnes © Emerald Group Publishing Limited 2011 --> Brand management Cosmetics Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Retail trade Shopping Strategic marketing Supermarkets United Kingdom...

... and easy‐to‐digest format. Supermarkets Human resource management Innovation BT's famous slogan claimed that it is good to talk. No one would argue with that sentiment. Perhaps, however, it is even more important to listen. Not that Tesco has a problem in this respect. Despite cultural...

... Retailing Supermarkets Purpose – To investigate why western retailers are so keen to enter the Chinese retail market. Design/methodology/approach – Looks at how local retail businesses in China are teaming up with foreign partners in order to compete successfully and survive against other large...

.... As a result, the Spanish organization can boast an unprecedented capacity for quick response within an industry that rarely stands still. © Emerald Group Publishing Limited 2005 Supply chain management Retailing Automation Supermarkets Louis Grestner Junior once said that everything...

.... And the company is putting its money where its mouth is by investing millions of pounds into the venture. © Emerald Group Publishing Limited 2005 Brand image Brand extensions Tourism Retailing Supermarkets In other words, the strength lies in the whole and the brands in the portfolio have...

... Purpose To analyze the current position of consumer goods giant Unilever, following a five‐year restructuring and the appointment of a new chairman, noting that its margins are being eroded by the pricing policy of UK and European supermarkets. Design/methodology/approach...

... When businesses become really massive global enterprises, alarm bells start to ring even among people who are firm believers in the market economy. In the UK, there has been much recent talk about the nation’s most successful supermarket chain, Tesco, whose daily profits many companies would...

... “Increasing efficiency in the supply chain for short shelf‐life goods using RFID tagging”, by Mikko Karkkainen. It explores the potential benefits for supermarket chains of the introduction of a data capture system based on RFID. It presents evidence to promote the benefits of RFID (using transponder “tags...

... huge problems. © MCB UP Limited 2003 Retailing Supermarkets Woolworth’s Wal‐Mart IKEA Sweden In the Coen Brothers’ film, O Brother Where Are Thou?, set in depression‐era southern USA, one of the three convicts on the run is thrown out of a Woolworth’s shop and told never...

... processes and IT. Retail trade Supermarkets Multiple retailers Customer satisfaction Employee involvement Leadership Who are the world’s best retailers? How do you select them? And just what are the features of their business that make them so successful? For the purposes of this study...