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Purpose

This paper aims to explore the real-life examples made by a single small and medium-sized enterprise to address organisational inequalities and develop a more inclusive culture.

Design/methodology/approach

This paper considers the approach taken by Punter Southall Aspire to manage their gender balance through a case study of documents, policies and interviews.

Findings

There is still plenty of work to do, but the multiple actions taken by the leadership have been positive, well-received and importantly progressive. By taking a focused approach to manage gender equality within an small and medium-sized enterprise, the outcome has been far reaching.

Originality/value

By showcasing the leadership and positive action within a single small and medium-sized enterprise, the authors hope other organisations are able to take inspiration to make their own changes.

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