This paper aims to explore how leadership development can be used to support delivery of an organisational and brand strategy.
This is a case study that demonstrates how a leadership development programme contributed to building, sharing and retaining knowledge and developing expertise in pursuit of the delivery of an organisational and brand strategy at Hays plc.
Using Eraut and Hirsch's three domains of knowledge as a base, this case study explores how the design of the programme allowed for both individual and social knowledge acquisition and transfer in support of the brand value of expertise.
The case study describes how leadership development can be used as a tool to enhance expertise and facilitate organisational knowledge sharing. It outlines a number of practical steps that HR professionals should consider when designing and implementing similar organisational interventions.
