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Purpose

Change is no longer an event in HR. Competition is tougher than ever, and this battle for top talent is a vicious cycle that doesn't stop but reinvents itself all the time. The recruitment market needs to be more responsive to the continuous cycle of innovation and recognise the increasingly competitive marketplace that is rapidity getting tighter.

Design/methodology/approach

With more than 20 years as the founder of a leading recruitment technology vendor, the detail and content supplied in the feature are all of the author’s own thoughts and experiences, drawn from his own expertise and learning from others he has met en route.

Findings

More often than not, recruitment teams are doing what they have always done – seeing the same candidates and visiting the same events. Change, or more specifically in this case, technology, actually has the ability to speed up the process, enhance the candidate experience and give time back to recruiters to spend with the candidates.

Originality/value

It is widely known that talented people have higher expectations and opportunities than ever before. That makes it crucial for companies to reach them, deliver a highly engaging candidate experience and nurture a relationship well ahead of open opportunities.

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