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Purpose

The purpose of this paper is to explain how human resource (HR) managers of incubators can be more effective by applying Relationship focused theory, wherein the HR managers consider the forms of relationships among entrepreneurs. For helping create successful startups, HR managers of incubators can analyze and govern the practice of entrepreneurial action using a relationship-focused (rather than an individual-focused) approach.

Design/methodology/approach

A fourfold typology of relationships is used to explain the utility of relationships for practicing entrepreneurial work in an incubator. HR managers of incubators should consider the forms of relationships among the entrepreneurs that they oversee within incubators.

Findings

Social and task antecedents determine the ideal relationship between budding entrepreneurs, and incubator climate restrains the link between relationships and entrepreneurial outcomes.

Originality/value

Relationship-focused theory is used to explain the manner in which entrepreneurial action can be organized among budding entrepreneurs within incubators. The focus stays on the ‘relationship’ between budding entrepreneurs housed within incubators.

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