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Purpose

The purpose of this paper is to explore adaptive leadership behavior during a global health crisis in the context of the COVID-19 pandemic. It discusses the characteristics of adaptive leadership and offers practical steps to help managers lead through tough times.

Design/methodology/approach

This paper is based on an in-depth study of a mid-sized multinational professional service firm where 25 frontline managers were interviewed. Individual stories about the challenges and opportunities of how these managers led their company out of ambiguity contribute to critical insights as discussed in this paper.

Findings

First, leading adaptively involves a fundamental acknowledgment of your vulnerabilities by turning them into a source of inner strength through the support of others. Second, it is important to harness collective wisdom to accelerate urgent and complex decision-making. Third, experimentation is key to breaking away from status quo and venturing into innovative practices. Fourth, following personal instincts while exercising objective judgment could give you the courage to think and act differently.

Originality/value

This paper offers firsthand insights into the mindsets and behaviors of practicing managers who spontaneously shared their deeper feelings and expectations of their leadership setbacks and foresight of what would be expected of the “new” normal in a post-pandemic era. The perspectives offered here provide a deeper dimension to the current understanding of adaptive leadership.

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