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The rise of the “intangible economy” shows no sign of abating. Traditionally, companies have been valued on the strength of their financial and tangible assets, but the elements of business which drive real value in today’s economy are R&D, innovation, customer relationships, staff motivation, loyalty and intellectual know‐how. The question is, how do you measure something defined as intangible?
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© Emerald Group Publishing Limited
2005
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