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Purpose

The purpose of this paper is to explore the challenges faced by a small, specialized NHS organization in recruiting and retaining a high quality workforce in a highly competitive market.

Design/methodology/approach

The paper focuses on four main areas: recruitment, employee development, office environment, and management style.

Findings

The conclusion is that against the odds a public sector organization can attract and retain a high quality workforce in a highly competitive market.

Originality/value

An innovative and flexible approach to recruiting and managing your staff can achieve remarkable results.

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