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RETRACTED: Redefining employer branding metrics: integrating Gen Z expectations and AI-powered sentiment analysis in the digital hiring landscape

Pallavi Priya Silveira, Naval Lawande

Strategic HR Review (2026) 25 (2): 47–53.

https://doi.org/10.1108/SHR-07-2025-0066

Published: 12 September 2025

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