..., Specsavers turned to Words&Pictures, which created a high‐end internal brand, INsight, to showcase the new five‐part recruitment and development program. Practical implications Organizations that face similar recruitment challenges would do well to re‐assess the needs of the business, including...

...Regina DeTore; David Jackson Sepracor, a pharmaceuticals provider, introduced a strategic plan to help develop an employment brand and support its growth. Regina DeTore, Sepracor’s VP of HR, and David Jackson, Mercer communication consultant, explain the step‐by‐step process the company used...

...Jos Sharp Jos Sharp, internal communications manager, explains how global car manufacturer, General Motors, has developed an award‐winning employee motivation program. © Emerald Group Publishing Limited 2006 HR General Motors Brand , HR at WORK Short case studies that demonstrate...

...Bob Gorman With one foot in HR and training, and the other in communication, Diane Gayeski is well placed to understand the strategic role HR has to play in aligning corporate culture with the external brand. Here she explains to Bob Gorman why the best place for HR professionals to start...